You need to read, understand, and comply with CAN-SPAM first. Starting with your list.
If you are mailing adult, there are extra labeling steps you need to partake in for subject lines. As for your list, I would pay close attention in regards to Utah/Michigan bulk mailing laws (i.e. making sure your recipients are over the age of 18) if you are planning to bulk mail adult.
Good luck champ.
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Should You Email Your Members?
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Enough Said. 
"Would you rather live like a king for a year or like a prince forever?"
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