Quote:
Originally Posted by Jel
Exackery. All these "tubes convert!" wallers seem to think our argument is that tube surfers don't buy - of course they fucking do, due to sheer volume - we fucking know that ffs. Ctr is fucking atrocious though.
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Here's a post from Robbie where he claims a tube campaign on Porn Hub netted over 5 million video views but only 15,279 direct clicks with 8 sales and a conversion rate of 1:1909-
https://gfy.com/showpost.php?p=18106576&postcount=33
That's a ctr of 0.3%! Even if we triple that to allow for type-ins due to people "writing down urls on a piece of paper" as ThePornTubeGuy says that is still a ctr of less than 1%.
Later in the same thread Nautilus speaks of ctr also around .3% - .5%.
https://gfy.com/showpost.php?p=18110050&postcount=79
In contrast as Robbie mentioned in his old post even TGPs typically did much better as far as ctr and I know legal tubes routinely see 3-5% ctr even now.
16 sales (doubling the amount he saw due to type-ins) from 5 million impressions is a little over 3 sales per 1 million impressions which is the numbers I was using.
Legal tube
1,000,000 impressions
5% ctr
conversion ratio: 1:1500
1,000,000 * .05 / 1500 = 33 sales
Pornhub
1,000,000 impressions
1% ctr
conversion ratio: 1:2000
1,000,000 * .01 / 2000 = 5 sales
Huge difference there. It seems if you are encouraging your surfers to visit tubes like Porn Hub or Youporn at the expense of your own direct marketing and your affiliates then you are basically just throwing money away. There's an opportunity cost involved in giving away content.
Just like how a car dealer may give one or two cars away every now and then for marketing purposes in order to get some publicity. However at the same time he isn't going to give away 50%-100% of his inventory either because he isn't stupid. He knows that will reduce his net sales. There isn't a car dealership in the world doing that and for good reason.