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Old 04-13-2012, 10:59 AM  
ThePornTubeGuy
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Join Date: Mar 2011
Location: Altea, Spain
Posts: 33
With most of the 2,000 sites we had in our program in YouPorn, and its the same today with the hundreds we now manage in PornTube, if you receive 1,000 click throughs from the under video promo banners you are given on the tubes, you will also receive around 2,000 direct type ins. These are 2,000 non affiliated direct visitors to your site. This is generated from the users of the tubes that like your video they just whacked off too, but have no time to visit your site right then. However, they will write down the name of your site on a note pad, or scrap of paper. The next time they go online, or see the scrap of paper, they direct type it in their browser, or go via google. This traffic tends to convert better too.

Another factor you should consider is continuity with the tubes. Having a continual presence on the tubes with a steady stream of clips gives confidence to the users in many different forms. The user knows you really do produce great content as they regularly see edits from your full scenes for free. After time, they also see that you have a significant amount of content. They begin to rely on your tube edits to fulfil their needs.This is when you start building your brand from with-in the tubes. Not everyone will buy a membership that uses the tubes, but the day they are ready to buy, they are more likely to buy from a brand they have been consuming for free on the tubes.

Also, the sales ratio of tube visitors to your site, this is pretty much down to you as the site owner. If you are not actively A/B testing landing pages/tours/sign-up pages, and hope that you got it right first time, then of course, you will never optimise this traffic. Some publishers who got it right were EXGF.com (1:76 from YouPorn), ExtremeCFNM (1:120) VivThomas (1:280). The ones that didn't help themselves would be far in excess of 1:2,500 but blame the tubes for their failure.

Finally, tube users who buy memberships, do rebill. My average for Casting (launched July '11) and Orgasms (August '11) is over 4 months, and this is getting bigger each month.
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