Quote:
Originally Posted by jimmycooper
I guess we'll just have to agree to disagree about the CPM thing.
I also don't think it's a good idea to redirect 100% of your mobile traffic if you get a fair amount of search traffic. I'd rather redirect 50% of my mobile traffic at a $15.40 CPM (yesterday PlugRush) than 100% at a $10 CPM even though the latter pays more in the interim as I have good mobile themes with targeted banners.
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So you care about your visitors and would rather make less money and not redirect your targeted traffic to something they aren't looking for.. cool, nothing wrong with that.
But about the eCPM, there really is no argument or agreeing or disagreeing, whether you send 50% of them or 100%. Simply put, the eCPM is cool to look at but it's very useless. What matters is how many of the redirects you send are bought and how much you make overall from the amount that is bought, not how much you make per redirect. Not every redirect is bought, and some buy more redirects than others, and that is where the eCPM becomes a useless tool. I really don't see where the argument is..
I guess I'll ask again, do you know how many leftover redirects (return URLs) you have that JuicyAds/Plugrush do not buy? Maybe you have 0, which would be pretty surprising to me. But hey, learn something new every day.