Originally Posted by Jakez

Why would an eCPM matter when 1 buyer is paying $5 eCPM and buying 5,000 redirects ($25) and buyer 2 is paying $6 eCPM and buying only 4,000 redirects ($24)? The total amount of $ made for the day is more important. And even more important than that is monetizing your leftover redirects and then making sure you are using the right 1st buyer that will allow you to retain all your leftover redirects. The overall amount made from all of your redirects is the only thing that matters. If I were to stick with Plugrush who's eCPM is FAR higher than JuicyAds, I would be making a HUGE mistake.

Anyway, why do you think you're getting a 50% higher eCPM?