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You're missing out, he has carried on about Hot Buttons today
"Hot Buttons that create buyers?
Some people think their lives are out of control. So giving them some control will get more clicks. I will explain more on this later.
The thrill of discovering something that's hidden, secret, not known or available to all. Gives a surfer and extra thrill to be one of an elite
Belonging to a club
As James Taylor penned, "You've got a Friend,” he was writing a marketing strategy. Offering someone a membership to a club group, network is another turn on for some buyers.
Getting the best for the money. There are few products "at the top of the tree" if you have one or promoting one, get that message over as you hot button.
There are far more "hot buttons". The one you use will often be determined by the product you're selling. What you have to ensure is the hot button is met by the product. No point in calling something the "best" when it's clearly average.
There are lots of articles and books on this subject, I suggest you go find them and read."
Genius.
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