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DamianJ · 04-01-2012, 10:33 AM

He's posting some excellent marketing advice on another forum:

"In the business of selling it's essential to keep marketing your product to stay level with what you earned this time last or even last month. To grow you have to market harder.

Because the Moving Market is something you can't control. People who stop buying for many reasons, income, trends, culture, disappointment are just a few. In online porn with memberships so short and temptations to no buy so big. It's essential to keep marketing.

Moving from "surfer to buyer" for any online porn represents a major challenge to affiliates and sponsors alike. When consumers have a lot of free options it's more important. This problem arises for all of us, including publishing, entertainment, and online content providers. After the bursting of the Internet bubble, which used free online content by everyone funding and high advertising income, many companies find it hard charging for their Web content.

I will give some ways to turn more surfers into buyers later.

--

It's good to keep marketing and keep getting traffic. When you have it make the most of it.

In selling and marketing a Hot Button is someones reason to buy. It needs to be good to get the most out of your traffic. Everyone has a hot Button and loads of people in porn think it's a very visible button to see and click on. It's not.

[pic of a button with HOT BUTTON on it]

It's good to keep marketing and keep getting traffic. When you have it make the most of it.

In selling and marketing a Hot Button is someones reason to buy. It needs to be good to get the most out of your traffic. Everyone has a hot Button and loads of people in porn think it's a very visible button to see and click on. It's not.

A hot button is a reason to buy. So if you're offering the same reasons as every other site. It's pretty pointless. You need to give your surfer a very powerful reason to buy that's more than a nicely designed or worded banner, email, etc. It has to be different from what the surfers seen and get blase to a 1,000 times before.

A hot button the motivation that starts an emotion in a possible buyer. It makes a person think of buying something or taking the next step in the process you want him to take. An emotional pull, or statement that makes the earth move for someone. A hot button is a turn-on for the consumer.

so look at your site and ask yourself "Why should he buy"? Because everyone else is your competition, bulk isn't much, HD not great, because ever one is going down that road and competing in a race where the rest of the runners are miles in front of you is pointless and won't make you rich."

--

I think everyone should reach out to Paul to get him back here sharing gems like that should be encouraged. Maybe we could revitalise the GFY Educational Series stuff and get Paul to lead it?

It might just look like he is saying nothing at all, but there are lots of words there, so he must be. Surfers have a reason to buy something, right? And you should make sure your site is good. People have things that make them buy and your site should also have a thing to make them buy. Top notch marketing advice.

04-01-2012, 10:33 AM
DamianJ Too lazy to set a custom title Industry Role: Join Date: Jul 2006 Location: A magical land Posts: 15,808	He's posting some excellent marketing advice on another forum: "In the business of selling it's essential to keep marketing your product to stay level with what you earned this time last or even last month. To grow you have to market harder. Because the Moving Market is something you can't control. People who stop buying for many reasons, income, trends, culture, disappointment are just a few. In online porn with memberships so short and temptations to no buy so big. It's essential to keep marketing. Moving from "surfer to buyer" for any online porn represents a major challenge to affiliates and sponsors alike. When consumers have a lot of free options it's more important. This problem arises for all of us, including publishing, entertainment, and online content providers. After the bursting of the Internet bubble, which used free online content by everyone funding and high advertising income, many companies find it hard charging for their Web content. I will give some ways to turn more surfers into buyers later. -- It's good to keep marketing and keep getting traffic. When you have it make the most of it. In selling and marketing a Hot Button is someones reason to buy. It needs to be good to get the most out of your traffic. Everyone has a hot Button and loads of people in porn think it's a very visible button to see and click on. It's not. [pic of a button with HOT BUTTON on it] It's good to keep marketing and keep getting traffic. When you have it make the most of it. In selling and marketing a Hot Button is someones reason to buy. It needs to be good to get the most out of your traffic. Everyone has a hot Button and loads of people in porn think it's a very visible button to see and click on. It's not. A hot button is a reason to buy. So if you're offering the same reasons as every other site. It's pretty pointless. You need to give your surfer a very powerful reason to buy that's more than a nicely designed or worded banner, email, etc. It has to be different from what the surfers seen and get blase to a 1,000 times before. A hot button the motivation that starts an emotion in a possible buyer. It makes a person think of buying something or taking the next step in the process you want him to take. An emotional pull, or statement that makes the earth move for someone. A hot button is a turn-on for the consumer. so look at your site and ask yourself "Why should he buy"? Because everyone else is your competition, bulk isn't much, HD not great, because ever one is going down that road and competing in a race where the rest of the runners are miles in front of you is pointless and won't make you rich." -- I think everyone should reach out to Paul to get him back here sharing gems like that should be encouraged. Maybe we could revitalise the GFY Educational Series stuff and get Paul to lead it? It might just look like he is saying nothing at all, but there are lots of words there, so he must be. Surfers have a reason to buy something, right? And you should make sure your site is good. People have things that make them buy and your site should also have a thing to make them buy. Top notch marketing advice. Last edited by DamianJ; 04-01-2012 at 10:38 AM..