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The hardest part is getting someone to sign up for their first membership with a site. If they have a good experience, they'll be buying porn for life because it's simply much better than tubes, torrents, free clips, etc.
On the other hand, if they get their card banged, hit with a ton of shady cross sells or whatever, they're most likely never buying porn or anything porn-related again.
A lot of the industry did this to themselves over the years.
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