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Here are the reasons I have seen for not paying affiliates, in most cases several will apply, we all know the money is there if you do it right, it's just that most don't:
1) Bad at accounting and don't know how to handle cash flow.
2) Drug problems.
3) Played too risky and lost a merchant account and had to switch to backup processing, meanwhile lost a lot of incoming revenue they were counting on.
4) Don't want to pay specific affiliates because of suspected fraud or disallowed promotional methods.
5) Just don't give a shit.
I am sure there are high paying PPS models where the sponsor incurs a potential loss if they fail to retain, but the programs that run them seem to have quite a bit of capital to cover the initial investment.
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