Originally Posted by Paul Markham

You clearly don't understand business and marketing, or using a bad excuse for our marketing by pointing out Macdees are big. without looking for other reasons. Here's a few.

Perceived enjoyment of the product.
Value.
Not giving away 1,000s of free burgers to sell 1.
Availability.

Traffic will never win anything if the content doesn't convince them to buy over others. Or over free.

This is where we are today. Justifying giving the product away in tons to sell ounces, by pointing at an industry that does real marketing. Or saying people vote with their feet when it's clear they vote not to buy.