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I bought Seagate drives because they've been reliable for me over the years, and had a longer warranty than other brands. Just never had one die on me. Which company is good is cyclical. I remember the WD Fireballs were great drives way back, then Barracuda SCSI drives, and they've gone back and forth.
My luck has been so incredible that having two die on me now is just, well, I was due!
Their return process is great too. They have a 2 day advanced return if you pay $10. For that, they send you a replacement drive in advance within 2 days, and a pre-paid return shipping label. Also they only accept drives back that have been properly packaged, so the box they send you the replacement drive in has plastic inserts, a magnetic bag and is the right size etc.. So you just open it, take out the new drive, put your dead drive back in, put the sticker over the old one and send it out. Sending it back would cost a few bucks anyways, so it's a really convenient service.
Only problem is they send you back repaired / refurb drives, which all manufacturer's do.
Anyways when I went to the store today, I had the manager look into what the actual warranty was, and it wasn't 5 years as they advertised but 2 years.. He said it was a "misprint" which is covered by their TOS, and since it's a manufacturer's warranty I really didn't have much to argue.. So I just didn't buy any new drives. At $109 for 7200 rpm drives at 5 years I would have bought a bunch. Too bad! The WD Blacks with 5 year warranty same specs are $199 each.
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