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There's a very good and very simple guideline to follow in selling.
The harder it is to create, the easier it is to sell. Assuming it's in a mainstream sector.
Look at great music, films, stars, cars, etc.
Pulp is easy to turn out and too many can and do, do it. So competition is high.
Once you rise above that level yes it gets harder which isn't a problem for those who can do it. As it keeps out those who can't the rewards are higher. We can see this in our market all the time.
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