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openx... I'd search here for thread titles starting with openx for countless tips on what not to do...
Like DO make advertisers as NICHES, NOT actual companies...
So when you created a MILF site you want to throw ads on you can just select the MILF 300x250 "advertiser" and get all of your MILF ads...
Otherwise you end up having to select nasty dollars, band bros, brazzers, pimp roll, etc, etc... and it gets old when you could have done it all at once...
Also... Put it on a subdomain!
That way when you want to move it to a faster server or something else you end up just having to move the ads and not the domain you set it up on... For instance, gfy.com runs ads on ads.gofuckyourself.com and if they ever want to only move their ad server they can just move the subdomain...
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