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No one ever really knew in the past and know one really knows today. It's all just impressions.
I've been in and around the business since the mid 60s. The best years were probably in the 90s when porn was legal in a lot more places and people had to buy. The amount that was borrowed was a speck.
Since the Internet got under way in the late 90s and to today, the trend of giving it away has hurt income. Magazines felt it first with TGPs giving away 10,000s of images.
Offline use to be porn shops, Cable, hotel chains and phones. The big seller in porn shops was videos or DVDs. They were a straight sale, rental and the cubicles.
Shops are now selling more novelties than anything else according the Madalton, Cable porn I get for free and phone sex I think has been replaced by cams.
The only information you will find that's reliable is in Google. Search David Sullivan, David Gold, Paul Raymond, Larry Flynt, Hugh Heffner, Richard Desmond, Bob Gucione, Beate Uhse, Ann summers. Many made enough to invest outside porn and made even more. Then try to search online porn.
You'll find an incredible lack of info and following me a lot of people who don't know much. We do know a company is going around buying up a few others. Does that make it a bigger industry today or someone snapping up bargains.
Magazines were world wide except for a few countries. Huge market. If a buyer couldn't get Teen Ass bangers, he bought Barely Legal 9 times out of 10.
The real money in porn has always been the retail end.
As CurrentlySober says. All that matters is what you bank. Being a minnow in a pool of sharks isn't good. There's a hell of a lot of minnows in this business.
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