Quote:
Originally Posted by Sly
Many mainstream businesses built their business around giving away free items/information and continue to do so today. The "business sense and economics" of this method is buying/producing a product for X and using that product to leverage Y in revenues elsewhere.
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I'm well aware of this which is why I made sure to be precise with my wording. But even so the ROI on paysite sales in 1999 was astronomical. In general the ROI on properly licensing content and selling ads for other goods or services is no where near this. The ROI is far less overall. Yes there are a few companies who have grown as a result of the transition but there are others factors involved. It hasn't occured solely for the ROI being greater in and of itself. One of those factors for example was that they basically stole most of their content.