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just remember that although WordPress displays a journal layout that each post IS a page, and each page is a potential search result, so structure posts so they are individually aimed at keywords. learn how to write for search results and once you get the hang of it you can usually get top half of page #1 on a lot of the suggested related searches even if your intended overall target is too popular to win at.
also, have something like awstats installed so you can see what people were searching for when they got to you.
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