Quote:
Originally Posted by Fletch XXX
lol omg semantics over an actual 5% margin of error? LOL
its common that mags are 65% ads. some are more than that. yes many are 50/50 not going to debate 5-10% when so many magazines have more than 50
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65% is 30% more than 50% so that's actually quite a big difference.
65/30 is rare outside of fashion. I worked in media planning/negotiating for about 10 years with a specialty in print and the only time I can recall 65/30 type ratios ever being prevalent outside of fashion was back in the 'dot-com era'. Industry Standard went from monthly to bi-weekly and it was like 70/30 ad to edit. Every issue was thick as a fucking book.
http://en.wikipedia.org/wiki/The_Industry_Standard
On the other hand, some magazines don't even differentiate between advertising and editorial. The best way to spot those is if their unqualified circulation is disproportionately high when compared to their qualified (paid) circ. Case in point. This magazine is pretty much one big advertorial.
http://www.hauteliving.com/