Originally Posted by candyflip

Yeah...that's one is pretty basic, one screen.

The main advantage is that it's a directly link from the users launcher to your site. No getting sidetracked by the browser. It's not a huge thing by any means, but it is your logo and a quick hit to your site the next time they're stuck in the bathroom with their phone

You can add more screens and more info/forms/urls/etc.