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My biggest problem with them is the quality of the searches has gone down in order to sell more ads.
Personalized search results are the dumbest thing ever. It's like going into a library and all the books that aren't related to books you have already read have been removed. Isn't the whole point of the internet to access new information from all around the world, not just things I have already shown an interest in?
Of course, they do this not to improve search results, but to improve ad relevancy, but they tell everyone it's so they can improve your search experience. It's all bullshit to sell more ads targeted to you at the expense of restricting information you are searching for.
Google is not a search engine anymore, it's an advertising company that looks for the best ways to manipulate search results so they can serve you more targeted ads and charge their advertisers more money.
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