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I once did a mailing to ex members of a paysite for another paysite, same niche. Converted 1:12, made alot of money from it. If i'm correct setting a price for a list had a formula back in those days - something like 9% of the recievers click the link, and 12% of those people signup so with 8000 recievers that is 86,4 expected signup ratio if you keep it very niche based - that way you can calculate what it's worth to you.
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