Jeremiah Franco and Carin Shreve, both from California, watched consecutive episodes of The Simpsons for 86 hours and 37 minutes.
100 fans took part in The Simpsons Ultimate Fan Marathon, which was held in Los Angeles at the weekend.
Contestants were allowed to eat and drink throughout the challenge but not fall asleep.
Franco and Shreve each won Simpsons merchandise along with a cash prize of $10,500