Originally Posted by thriXXX

We use the 'Farmville' analogy so people get the idea its a experience where you can collect items and network on the community forums... but its all about sex!

the bottom line is the virtual items and game upgrades provide ongoing revenue streams for affiliates and as users expand their game with collectibles affiliates earn more for life of the account.

we all know how much revenue Farmville has generated for Zynga