Quote:
Originally Posted by ilnjscb
I know from watching your posts that you've grown your program significantly over the last two years. Somehow (probably with hard work and brains) you're getting it right.
Here is the question, and I think this is the crux of it:
Is the "new reality" of 1:3000 - 6000 a shelf or a point on a declining line? If it is a new stable place, then everyone will adapt to that. If the ratios continue to decline drastically, then we are teaching new users never to pay and the 1:3000 is old guys who will be gone from the consumer population soon.
Watching the success you had, you probably can answer that. Are signups declining for equal effort, or have they reached a stable low point?
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Hey ilnjscb
Honestly, I don't take the "ratios" too seriously if they are not contextualized.
1:3000 can be a catastrophe or a goldmine, or anything in the middle, depending on the model of your business. If you bought each click 10c each, you'd go bust by the next day, with this ratio.
On the other hand, if the "3000" in the equation is merely views on a tube that pays for its bandwidth, it makes a very scalable business case to me. Personally, I don't find helpful to compare this "3000" to a "300" of some different model/traffic/technological era/etc . In this sense, it's not a "low" but just a different way to make money.
The larger point for me is the following.
People are consuming more porn today than in any other era in human history - as they are consuming more music today than in any other era. Neither thing is a bad one for me.
Both music and porn come largely for free, and this is mostly due to the technology. Digital is cheap, convenient, and easily reproduced.
One may like such technology or dislike it: but the traditional music industry has crashed frontally while disliking it. In the meanwhile, though, the very same music revolution helped Apple become the most valuable company in the world.
In any breakthrough, there are Schumpeter's losers and winners.
Quote:
Originally Posted by ilnjscb
Watching the success you had, you probably can answer that. Are signups declining for equal effort, or have they reached a stable low point?
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In all honesty, I don't see for myself a worsening signup/effort.
I believe one root cause is that we asked ourselves what type of added value we could provide, in a tube-era, with a paysite.
We are not trying to build paysites that are "mini-tubes with a theme", as some traditional paysites out there. Instead, we try to provide a homely experience that typically tubes are not well placed to do. Gone are tours, member areas, etc. We basically create personal concepts with a voice and a fairly credible storyline, leave comments open, engage in conversations and interactions with guests and members, with a 'persona' in the mix. Memberships just pay for the convenience of videos dowloadable in place, in the context of this open model. Some people will never pay, but enough do.
I'm sure this wouldn't work for every niche (I can't see a babe-site done this way), but for our type of content, as for other paysites -we did not invent it-, works well enough to be scaled.
