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Many, many factors contribute to a "conversion ratio" so saying 1:100 vs. 1:5000 is really a stupid, pointless waste of time.
What's the tour like?
What's the content like?
What landing page does the surfer from the tube hit?
How many OTHER (better?) sites has this visitor just visited?
How long does a surfer stay ON your site?
Does it have video previews? If so, how long?
How many "call to action" buttons are there on the tour?
What colors are people using for their tours?
What time of day/week/year did the visitor visit?
Oh help me Jebus, on and on it goes.
So to REALLY "discuss" conversion ratios then we must be discussing A-B (or "split) testing. In other words:
Take the same exact tour. Send 1000 tube visitors to Tour A.
Send 1000 "other" visitors (SEO, blogs, FHGs, etc) to Tour B.
Which makes more sales?
But really, why discuss the intricacies of online marketing here?
I really gotta start learning my lesson....:D
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