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We tried trailers and no trailers, in various combination of landing pages, source-specific etc.
My conclusion, which is only MY data point and would not generalize, is that trailer are NOT relevant/helping on our paysites.
However, I'd say that possibly 99% of the traffic we receive is people that have already seen promos elsewhere.
Also, we have an open model where everything is shown to guests except the download of the full length videos.
It is probably different if you have a different model.
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