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Originally Posted by Robbie
Just as I wrote this...7 years went by in internet time.  |
Haha
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Originally Posted by Robbie
And the most recent way they "used to do it"... was to rush the movies to DVD rental within a few weeks.
Now they are going to try something "different".
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I think their "different" way of doing things is always actually the same end game: resisting innovation, new technology and forward moving with consumer behavior.
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Warner Bros. is hoping that all of this waiting is simply too much, and consumers will have to rush out and buy the films. I find this strategy to be a short sighted plan to make a few more bucks, but one that will in the end harm its business prospects.
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http://thenextweb.com/insider/2012/0...-from-netflix/
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Netflix has confirmed the rumor that if you wanna rent movies from [Warner Bros], you'll have to wait 56 days, twice as long as the previous window.
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It also heavily implies that the studio was threatening to withdraw access to its library unless the rental service complied.
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Comments:
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"Cancelled my Time Warner Cable and turned in the box yesterday, before this announcement. After this, the search is on for a new ISP and move from AOL (free version). With over 300 titles in my DVD and Saved queues at Netflix, do they really think this is going to bother me? I've got plenty to keep me occupied for 56 days. If I like something I've watched through Netflix, it's off to Amazon when the price has dropped, the bargain bins or a resale shop. Haven't bought a full price new release in years and WB just made sure I will never buy one of theirs. Ever."
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"Its not just DVD sales, Time Warner happens to also run its own cable company which has been bleeding cable TV customers in the last couple of years. The idea is to offer those same movies On Demand for $3 or $4 and somehow convince consumers that paying $60 a month (or more) just to have the option to pay MORE money to rent a movie is better than Netflix or Redbox or such.
The problem is that the media conglomerates do not want to let go or renovate their 30 year cash cow known as cable television. They'd rather hurt new innovation and try to make money the same old way. The sad part is they could be make a TON of dough if they got on the bus rather than trying to stop it.
Pirating is NOT the answer, but the point of those comments is that the studios themselves are the cause. Now they want to support domain blocking for something they are directly responsible for? There are ways to make money in the digital space and the media conglomerates are letting everyone else drink from that tit while going hungry!"
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http://www.engadget.com/2012/01/10/w...netflix-delay/
There is an overwhelming negative sentiment towards this move that shouldn't be ignored. Ignoring customers and potential customer desires is the antithesis of good marketing and business.