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Why dont they have a premium option where you have to pay a higher rental price to rent the new releases? Instead of inconveniencing customers, and cock-blocking potential customers who like to use new technology methods to get their media.
If someone has purchased or rented from a certain movie studio, I'd consider that person our customer, which is a lot of people. Not roping off groups of people because they aren't a customer, treat everyone as a customer, gain more actual customers.
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