I would bother to read this if it applied to all online sales. The situation is online sales are booming.
http://www.internetretailing.net/200...reet-up-by-21/
And there's more.
Who's being hit with online selling? Those who are being pirated and those who are also giving it away for free. The problem with getting a CC out to book a cinema ticket, buy a tangible goods isn't a problem.
If you are still in the belief that we sell to people who act on the spur of the moment, your a dinosaur. They jerk off on the spur of the moment, if it's that good. Next time they want to jerk off they come back with a card or go look for more free stuff.