When you have to sell the work after it's shot. Many times and for many reasons. This was usually after doing a casting and testing her. When it came to the day and work, she wasn't right, I knew it would not sell, she wasn't going to put it right with all the help I could give.
And she walks.
Girl $300
Film $300
Make up $150
Save the film and girls costs and take the day off. Or spend $750 on wasting your time? Tough choice.
And these are rock bottom costs.