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EPIC executive director Marc Rotenberg wrote ?the right-hand display of notable business and Google+ users replaces highly-visible advertising space"
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So instead of running as many ads, they are linking to their own new site in ad spots. Essentially buying advertising from themselves. Putting links on your site pointing to your other site - wow that's evil. Who would ever cross link their own sites?
If links to other Google properties replaced the search results that would be annoying. Showing ads for your own sites instead of ads for other people's sites sounds like plain common sense.