Quote:
Originally Posted by Antonio
10 sales per month on a 33 000 monthly searches is not going to happen; even if you get to No1, your site will go up and down with time, so assume page one permanently, not top position;
I know everybody is crazy about "niche marketing," but targeting low search volume KWs is good only if you sell big ticket items and you are making decent money per each sale. Say, you are selling "big ass blue tractor" and making $500 or so in commission, then all you need is one sale per month to compensate you for maintaining the site (updating it, building links, etc.)
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I disagree. I get well over 10 sales a month on a less than 10,000 monthly search phrase I'm ranked #1 for in at least 2 of Google's indexes.
It depends on everything from the market you're in, the keyword it is, your sales funnel, etc etc. If you're constantly split testing your join pages and tweaking your funnel you can boost conversions. If you're focusing on a keyphrase that just doesn't convert then it's more pointless. There's high volume keyword phrases that convert like shit, too. I rather have a low volume phrase that converts really well rather than a high volume one that doesn't convert at all.