Typically, we require a % up front just because we don't want to run into an issue with the client burning us on our hard work. It has happened before and all I can do is make sure we minimize that risk.
Small requests are sometimes handled differently, but with clients that end up becoming long-term contracts, I make sure we have a service level agreement. Larger projects go into creating a scope and are planned out more.
Now, I can understand that we need to take constructive criticism from our clients and try to incorporate their vision into what we're creating for them, but there is a line that should be drawn. We can either be there for you one time, for one simple project or we can be a strategic partner and help mold your vision into something that works and benefits your business.
One of the things that I always try and stress is "communication".
Bottom line, if I had to go to an agency to have any work done and they didn't meet my expectations, I wouldn't work with them in the future. If it were my fault, being that I didn't sign a contract or anything like that, I'd try and get my money back or try and work with them on getting what you expected as long as it's reasonable.
Learn from the experience and find someone who you can work well with.
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