I know there was a thread about this a week or so ago when Louis C.K launched the sale of his newest stand up act on his site. It costs $5 and he just asked people to buy it instead of stealing it from torrents. He just updated his site and showed that he has brought in $1 million from it in just 12 days. He is giving a bunch of the money to charity and in bonuses to people that work for him. He is probably my favorite comic so it is very cool to see him having this kind of wild success.
https://buy.louisck.net/news if you want to read about it and what he is doing with the money.