Sorry to jump in here like a itchy scratchy spamacite but honestly,
Homegrown is doing just fine and converting on even the worst tubes better than this -- on qualified search traffic, branded and unbranded terms we do wayyyyyyyyyyy better. We haven't done a latina site yet unfortunately but we do have some other niches that are doing better than I expect anyone to believe.
Maybe it is because we are unsaturated. Maybe we just have a good product. Maybe we just have way more than anyone can see anywhere for free. I don't know.
We would certainly be grateful for the biz if you want to see what we can do.