"Lean Back 2.0", apart being a horrible PR term, sums up the consumption of content on devices such as e-readers and tablets where you can sit back and consume content in comfort without sitting at a keyboard and screen.
In a presentation by Andrew Rashbass, the CEO of The Economist Group, the tradiotional print and world wide web publishing model is described as "irrevocably broken".
It's said that 42 per cent of tablet users "regularly read in-depth articles, and another 40 per cent read them occasionally ? which suggests people read more longer items on tablets than on computers". It's also been observed that "users' eye activity is far more focused on an iPad app than on a website, and many people also claim they find it easier to learn new things and enjoy news more when digesting it via a tablet".
While it is still early days and many people still do not have a tablet, some estimates say that the uptake of tablets during 2012 - 2014 will be faster than the uptake of mobile phones when they became a must have item.
read more:
http://www.adultking.co.uk/elastic-c...lean-back-2-0/
With all this in mind, how are you placed for delivering content for the next wave of content consumption ? Is it possible that the prospect of consuming content using a mouse keyboard and screen will soon be usurped by content consumption on tablet devices ?