It depends on what I'm buying. If it's under $100.00, I'm less likely to care if there's a phone number or different options for support. If it's a product or service I'll be spending more than $100.00 on, or will be requiring support for regularly, I'll actually contact support first before the purchase just to see what quality of support I'm likely to get, and this is where a phone number is preferred over email or live chat.
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