Unfortunately, in all seriousness, this is a predetermined summer blockbuster hit for 2013 aimed at the aging Generation X. The buzz on Alec Baldwins performance in this movie was so great that it earned him an official "behind the scenes" Hollywood comeback, earning him rolls in the 3 upcoming movies in production: Lucky Them, Ameriqua and the coveted Nero Fiddled.
However the performances of Catherine Zeta-Jones and Russell Brand didn't jump start their careers, behind the scenes anyway. If, after the release, public opinion pushes them forward, then they will benefit.
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