Quote:
Originally posted by gothweb
You want a brand consultant, not a GFY designer. ;)
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Branding is a myth unless you are the next Nike, Coke or Pepsi. In the adult world, it's another story; branding is very viral in the adult world, it seems. Ask any guy on the street, who hasn't heard of Bang Bus?
When you're talking about the mainstream world, it's just advertising and design. Branding, in the mainstream world, is for business professors who have never been in business.