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Old 06-10-2003, 04:17 PM  
Theo
HAL 9000
 
Industry Role:
Join Date: May 2001
Posts: 34,515
it's an effort trying to reduce a problem and if it's done properly i'm sure it will be more than welcome by everyone.

There are too many concerns though.

"We are not going after anyone. Some sponsors may decide not to have affiliates who use certain trigger words on their site or in their URL's."

I'll raise some questions to consider.

We have a sponsor X submitting you a request to report all affiliates you trace that use the keyword "young sex" in their sites. Ok? Your scripts find let's say 15 violators which you report in detailed back to the sponsor.

Do you share with the rest members of your service the specific violators of the TOS of the sponsor X or not?

Policing the industry is risky and has more than one side.

"Young sex" keyword might be against the TOS of some sponsors (i dont know), but it is considered a legal and ucceptable keyword under all major pay per click search engines like overture and adwords, under yahoo directory and so on. On the other hand you see MOST major per signup sponsors hiting the surfers with exit and entrance consoles advertising escort sites and animal-girl-farm sites. These major traffic sources in case you submit a paysite having such consoles decline your submission and if you further speak to them about such cases they tell you that the sponsor people should pay few more hours with their legal representative before adding such type of advertising in order to make few extra bucks.

Now pay attention on the difference:

These reputable traffic sources decline your keyword or your sponsor, but do not discontinue any business activity with you. On the other hand, the affiliate program will cancel your account and probably share your info with other sponsors.

How fair is it to have a sponsor program that might cancel your account for a such keyword violation (im not reffering to CECASH,it's a hypothetical case) while in the past the SAME sponsor decided to add "girls fucking animals"?

The "girls fucking animals" is a real case that happened few months ago and made me look like a fool towards the SE representative when I told him none major adult sponsor is stupid enough to do such thing. Of course I was wrong.

Let's switch roles now and get the case that PPC engines decides to cancel accounts that violate their TOS. Exactly same cases with sponsors. Do you have an idea in what position can you bring someone when he will have his mainstream and adult accounts canned because one of you decided to put up again some escort or fake beastiality site?

As far the content cases there will have a lot of fun. Two major content providers cannot decide a whole week here if they have the right to resell or not part of their content, although they have in hands the legal papers. We have sponsors buying content, building paysites and taking them down because they find out later that the content provider was illegal reselling the content.

Decisions on the fly in similar cases will cause more problems than you can imagine.
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