Quote:
Originally posted by richard
I don't know a sponsor that assumes liability for the activity of its affiliates.
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Holy shit, that's a good point you make Richard.
Quite frankly if a sponsor takes it upon themselves to assume any liability for anything their affiliates are doing, then does that not open the door for them to be liable for the rest of their affiliates and their marketing?
For instance, had the CEN vs AOL case regarding email spam not been settled, and had it actually gone to court with a win for AOL, I always said you would see the demise of the system as we know it -- courts would then have precedence to hold sponsors and processors that made affiliate payouts responsible for actions that their non-employees had made supposedly on their behalf -- knowingly or unknowingly.
Boy wouldn't that have been the end of the affiliate system.