Quote:
Originally Posted by SmokeyTheBear
great points but we aren't arguing which is better , .com will always be better. What i am saying is it may be more cost effective to buy highheels.xxx for $100 and spend $15,000 on traffic and advertising than spend $15,000 for highheels.com for a couple type-ins
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We aren't arguing at all. What works for you more power to ya and what works for me the same.
If you're advertising doesn't matter if your on .shit as you're paying for the traffic either through ads or time invested to seo it so you can rank any extension. My point being a strong foundation isn't everything but it sure helps as a trickle of life from type in traffic converts and for the life of the domain it's traffic you didn't have to buy so you can discount that from your purchase price every year you own it. What's the value of someone that typed in exactly what they wanted to buy and ended up on your .com?
I helped purchase a 3 word $750 .com domain for a buddy of mines business and his lead form actually carbon copies me just so I could see the results and the response/sales he made his $750 back within 1 1/2 to 2 months and it only had a small amount of type in traffic so everything from here on out is pure profit minus the annual $8 renewal.
Keyword .com not only flows with type in but also brands you as an expert simply because you own the keyword domain.
Spending $15,000 on advertising a .xxx will partially benefit the .com owner as .com is industry standard and branded for years and will just confuse them to .com.
Example of brand confusion...
http://adage.com/article/news/o-over...change/230983/
"Confused? So were customers. Mr. Johnson said customers responded well to the O.co advertising, but after watching the spots, "a good portion" of those who sought out the website went to O.com, instead of O.co."
You can build your business on a dirt foundation but I prefer the concrete of .com. Any of my comments are not targeted to your example of 15k for high heels and not exclusive to 1 word domains as I own quite a few 2 word .coms but based on the last 9-10 years and thousands of domains analyzed/brokered/sold anywhere from $100-$xxx,xxx but mostly $2,500-$10,000 many in similar categories and some same domain with different extension and the .coms always trump any extension on natural traffic and the reason I have sold even hand registered/expiring $7-$8 domains in the 5-10k range quite a few times. 99% of what I own are .com. If you think a .xxx and throwing 15k at it works then more power to you just saying you will be helping the .com owner out if you don't own it as brand confusion comes free of charge with alternate extensions.
To keep the thread on topic I guess...
SmokeyTheBear= Pro .xxx
ErectMedia= Anti .xxx