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To clarify, running a business is about money.
Ethics do play a role though. Yes there are a few that climbed to the top throwing ethics out the window, but I know more people that are better off putting their customers and partners first than who fucked others over for the almighty dollar.
In this industry just look at the people that treated members like shit. Many are gone. Those that put their customers first are still thriving.
If things had to be put in priority order, I would say the most important thing is service, the second is making money.
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