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Old 12-02-2011, 09:17 PM  
V_RocKs
Damn Right I Kiss Ass!
 
Industry Role:
Join Date: Dec 2003
Location: Cowtown, USA
Posts: 32,420
Quote:
Originally Posted by thickcash_amo View Post
Your data is only small slice of the pie but youve had a chargeback/transaction ratio of over 1% every year since 2006, thats high. Is this data from sponsors with merchant accounts?
Well... The high ratio is created by 8 sponsors...

.036 They stopped updating all of their sites and got bought by the people below
.013 They don't post here anymore
.089 Ex-GF sponsor
.054 Well known, highly regarded teen sponsor that has only 1 site still updating
.140 Well known, highly regarded sponsor with SEO traffic
.142 Ex-GF sponsor that stopped paying affiliates earlier this year.
.033 CCBILL (see the problems above)
.029 Teen sponsor that uses prechecked x-sales


I have plenty like Brain Cash that look like this:

Sales: Rebills : charge/refund

1:2:.01

I have read in many places that 1% is a very acceptable ratio when refunds are factored in which they are in this case.

Remove refunds and it is like:

.029 -> .017
.013 -> .004
.036 -> .0001

A lot of it is refunds once they go from $1 charge to $79.95 even after they canceled... Probably because they didn't notice the pre-checked x-sale on the cancellation form that was also beneath the fold!
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