GoFuckYourself.com - Adult Webmaster Forum - View Single Post - My State of the Industry Report (chargebacks+refunds)/sales

V_RocKs · 12-02-2011, 02:51 PM

Chargebacks and refunds percentage by year:
(chargebacks + refunds) / initial sales

Year : Per % (primary source of traffic)
------------------------------------------------------
2004 : .0035 (tgp traffic)
2005 : .0093 (newsgroups/tgp/blogs)
2006 : .0114 (SEO/blogs)
2007 : .0123 (SEO/blogs)
2008 : .0225 (SEO/blogs)
2009 : .0169 (SEO/blogs)
2010 : .0210 (SEO/blogs)
2011 : .0361 (SEO/blogs)

2011:

Jan .017
Feb .018
Mar .048
Apr .013
May .012
Jun .017
Jul .058
Aug .018
Sep .060
Oct .030
Nov .070

The difference? Most sponsors now have prechecked cross sales. I have noticed a trend in the last 6 months that it is getting worse. No other year has a month with more than .036 percent for an "off" month. Yet, this year 4 months did.

I wonder what the future holds....

12-02-2011, 02:51 PM
V_RocKs Damn Right I Kiss Ass! Industry Role: Join Date: Dec 2003 Location: Cowtown, USA Posts: 32,420	My State of the Industry Report (chargebacks+refunds)/sales Chargebacks and refunds percentage by year: (chargebacks + refunds) / initial sales Year : Per % (primary source of traffic) ------------------------------------------------------ 2004 : .0035 (tgp traffic) 2005 : .0093 (newsgroups/tgp/blogs) 2006 : .0114 (SEO/blogs) 2007 : .0123 (SEO/blogs) 2008 : .0225 (SEO/blogs) 2009 : .0169 (SEO/blogs) 2010 : .0210 (SEO/blogs) 2011 : .0361 (SEO/blogs) 2011: Jan .017 Feb .018 Mar .048 Apr .013 May .012 Jun .017 Jul .058 Aug .018 Sep .060 Oct .030 Nov .070 The difference? Most sponsors now have prechecked cross sales. I have noticed a trend in the last 6 months that it is getting worse. No other year has a month with more than .036 percent for an "off" month. Yet, this year 4 months did. I wonder what the future holds....