You don't need a phone number to get a "short url". That's reserved for when your page actually gets enough "likes" to prove that it isn't just an attempt to squat on a good name. As for your email issue (info/admin/etc), if your domain is set-up as a catch-all, just use another signup email address. (Or setup a forwarding address if it's not set up as a catch-all.)
Despise FB all you want. It's a gold mine for those who can get over themselves and realize that it still has a lot of potential for businesses. 800 Million users...That's a stat that can't be ignored, along with the fact that FB offers targeted marketing according to specific demographics.
The newly revamped FB Page insights allows you to track your user interaction on a detailed level. No more guessing what content actually works with your users.
FB credits are ripe for innovation and even can be used for businesses that offer gambling. If you're not using the page for adult, Paypal also has a new FB integration feature.
Seriously. Facebook should not be ignored by any rational website/product owner. Do the research and stop letting your biases get in the way of business. Insulting potential clients doesn't make for good marketing sense.
