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For the last 10 years I've been here, the same picture of a business model has been constant.
To spend top dollar on traffic. To devote as much time, energy, resources and thought to driving traffic to the door. Never cut corners in the marketing.
Cut prices on the product. Give as little as possible time, energy, resources and thought to the product. Getting 5 sets for the price of 4 is great. Always cut corners on the product.
Would any sponsor create a Dutch Auction on traffic?
Yet on the product this is the way it's done.
OK some do it differently and you all know them by their conversions and retention rates. It's the general business model.
Think of what that has cost you in sales.
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