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Buy the domain you plan to use and have a full screen 'Coming Soon' page which mimics the look and feel of your planned site. Doesn't have to be anything to elaborate so long as you use the same colors and same fonts. Add a short message in the application, introduce yourself, and tell them the gist of your plan. If there isn't an email address listed on the website, find it somewhere else.
While there are definitely a lot of crap sponsors out there, there are many more crap affiliates, and infinitely more crap websites. Having a strict application generally means the sponsor is less likely to be crap and means its less likely that their content will be on the thousands of crap websites made by their hundreds of crap affiliates so unless you're planning to make a crap website, be thankful for the process. Oh, and don't send someone else's site because only a cunt would do that and people generally don't like cunts.
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