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" FUBU the Collection- PRESS RELEASE: 10/04/00
FUBU IS AN AFRICAN AMERICAN OWNED COMPANY AND A
WELL-ESTABLISHED MAJOR BRAND NAME WITH A FULL
COLLECTION OF APPAREL AND ACCESSORIES WHOSE
CUSTOMER BASE TRANSCENDS AGE, GENDER, RACIAL
AND RELIGIOUS BOUNDARIES.
BUT MORE THAN JUST A BRAND NAME FOR APPAREL,
FUBU IS LARGELY PART AND PARCEL OF THE
GENERATION "Y" LIFESTYLE ALONG WITH MUSIC, VIDEO
AND THE INTERNET, ENJOYED BY PEOPLE OF ALL RACES
AND NATIONALITIES FROM ONE END OF THE WORLD TO
THE OTHER.
NUMEROUS CELEBRITIES AND PROFESSIONAL SPORTS
FIGURES INCLUDING WORLD HEAVYWEIGHT BOXING
CHAMPION LENNOX LEWIS, LL COOL J, MARIAH CAREY,
MAGIC JOHNSON, AND MEMBERS OF N'SYNC AND KORN,
HAVE ALL INCLUDED FUBU BRAND CLOTHING IN THEIR
DAILY WARDROBES.
FUBU IS SOLD AND WORN THROUGHOUT EVERY
CONTINENT IN THE WORLD. IN FACT, FUBU HAS
ESTABLISHED STORES OR SHOPS IN EUROPE AND IN
SUCH COUNTRIES AS JAPAN, KOREA, SOUTH AFRICA,
SAUDI ARABIA, MEXICO, AND BARBADOS.
THE FACT THAT THE FUBU'S LARGEST SUPPORT BASE,
THE AFRICAN AMERICAN COMMUNITY, TAKES PRIDE IN
WEARING PRODUCTS DESIGNED AND MANUFACTURED BY
AFRICAN AMERICANS, SHOULD NOT SERVE AS A
CATALYST FOR RACIAL BIGOTRY.
TO NOW BRAND "FUBU" AS A RACIALLY OFFENSIVE
SYMBOL IS NOT ONLY MISPLACED, BUT REPRESENTS A
CLEAR MISUNDERSTANDING OF WHAT FUBU IS AND WHAT
THE FUBU LIFESTYLE IS ALL ABOUT.
AT ITS VERY LEAST, FUBU IS A SOURCE OF INSPIRATION
TO ALL AMERICANS BECAUSE IT REPRESENTS THE
EPITOMY OF THE AMERICAN DREAM IN THAT FOUR YOUNG
AFRICAN AMERICAN MEN WHO HAD AN ENTREPENEURIAL
SPIRIT COULD CREATE AND DRIVE A STREET CORNER
BUSINESS INTO A MULTI-MILLION DOLLAR MULTI-NATIONAL
OPERATION.
IT'S UNFORTUNATE, BUT IT NOW APPEARS THAT BRANDED
CLOTHING HAS BECOME AN ISSUE OF RACE AND AN
UNPROTECTED FRONT AGAINST RACIAL PREJUDICE AND
SOCIAL INJUSTICE.
Signed,
FUBU the Collection"
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