Quote:
Originally Posted by JFK
"For the past 27 years Vivid has worked hard to protect and build its brand. We believe this is a clear infringement and will use all legal remedies available to protect our trademark," said Steven Hirsch, founder and co-chairman of Vivid"
If he does not protect his trademark, he can lose rights to it  |
Except that this isn't a trademark breach at all. He only has exclusive rights to the mark in industries he works in or is actively pursuing. He doesn't have a mobile phone so he doesn't have a right to the mark. I can create "vivid" shoes using my own design for the word vivid and he can't do shit about it.