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The problem here is the credit card system. Credit cards weren't made for the internet in the first place. I'm not dealing with chargeback as much as you guys in this thread are but I agree that each chargeback is a kick in the nuts, especially if you can see in your stats that the person has downloaded a lot of your content.
In Europe they're working on a pan-European direct bank transfer system. It's like paying by credit card, but the client is directed to the site of his own bank where he has to initiate the electronic wire (transfer) and once that transfer is done, it can't be stopped, cancelled or charged back. I want to take usage of this asap.
We're also creating gold sections (with full HD, newer movies, live cam etc) of our member sections for which we will accept payment by bank wire and cash by mail only. Only members of our normal sections can apply for this, by then they know what quality to expect from us, if they don't want to pay by bank wire or cash by mail, they can take their plastic credit card money elsewhere.
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